Every two weeks
90 minutes on whatever takes up the most room in your head.
SPARRING PARTNER & MEDIATOR FOR FOUNDERS
I resolve people problems with founders and leaders.
The co-founder who's checked out but still owns half the company. The negotiation where the other side is ghosting you. The conversation you're dodging, but can't escape at 2am.
I'm your ongoing sparring partner, and who you call when it's time to face them.
30 min, free. We work on your hardest people problem. No pitch.
In between
Unlimited voice notes, so nothing waits two weeks.
When something is stuck or on fire
I prepare you for the hard conversation, or mediate it in the room.
RECENT CASES
What it looks like when people problems get dealt with.
10 months through a restructure
A spin-out, a new round and a new CEO
SITUATION
My client wanted to spin his company's software out into a new startup. Every step meant hard conversations with investors, the team and the people stepping in.
WHAT WE DID
I was his sparring partner through all of it, for ten months.
RESULT
He raised a round for the new startup, handed the original business to a new CEO and found a co-founder. His public comment afterwards: "Couldn't have done it without your sparring."
IN THEIR WORDS
“He's one of the most natural leaders I've met.”
Nikolai Skouv Pedersen
CMO at Flatpay
"Freddy has a natural ability to sense how [people] are doing and know how to lift their spirits or challenge them.
He's one of the most natural leaders I've met. You want to share your feelings with him. And when he speaks, you listen."
WHY IT MATTERS
An unresolved conflict doesn't stay with you. Your whole company pays for it.
A business is the sum of what its people put in, and a few people's input counts for far more than the rest. You are one of them.
Carry an unresolved conflict and your input drops: worse sleep, flatter meetings, weaker decisions. The people you work with and the company absorb all of it. And it's the one thing you can't bring to your team, the board or your investors.
You can probably solve most of it yourself, but with a sparring partner you get to resolution faster. And for the conflicts that grow like cancer, once you're past a certain point, no intervention can fix them. Those are easier to spot for someone who's not entangled in them.
This work is how you make sure people problems cost less, and minimize the largest risk to your business: that people find a way to fuck it up.
TAKE IT FROM SOMEONE WHO KNOWS
“The number one reason companies typically fail in the first 18 to 24 months is that founders fall out with each other or don’t get along.”
Reece Chowdhry
Founding partner, Concept Ventures
THE RETAINER
One monthly retainer, regardless of hours spent.
- Two 90-minute sessions a month
- Unlimited voice notes in between
- Me in the room when something is stuck or on fire
I'll give you the price on our first call.
SPOTS OPEN THIS ROUND
Five spots this round
I work alone. Five clients is what I can give fast, full attention without anyone getting less of me.
Get my free sparring sessionIf the first month isn't worth it,
I refund it in full.
FIRST CALL
Your first call is not a sales pitch.
30 minutes. No sign-up, no pitch. We look at the hardest people problem in your business right now. If I'm not the right person, I'll say so and do my best to point you to someone who could be.
Let's go